Strategy lead
Renee Koh
Former in-house brand director. Builds positioning that survives boardrooms and comment sections alike.
About
A studio named for the street, not the headline
ChinCrime Studio Pte. Ltd. is a brand and content studio based at 151 Chin Swee Road — Manhattan House, level nine, looking toward Outram and Pearl's Hill. The name is wordplay on Chin Swee Road. It is not about crime, criminal activity or anything sensational. We picked it because it is memorable, honestly explained, and rooted in where we work.
Why we exist
Most founders we meet have a product worth talking about and a brand that fails to say so. The deck looks polished. The Instagram feels random. The homepage could belong to three competitors if you swapped the logo. That gap — between what you built and what people perceive — is what we close.
We are editors at heart. Strategy, copy, art direction and content systems are different tools, but the same instinct: cut what does not earn its place, sharpen what remains, and ship work your team can run without us in the room every week.
ChinCrime started in 2024 when three practitioners — strategy, design and editorial — decided to stop splitting brand work across disconnected vendors. We incorporated as ChinCrime Studio Pte. Ltd. (UEN 202780495M) and moved into Manhattan House because the light is good, the lift is reliable, and Chin Swee Road sits at the edge of Chinatown and the CBD — a useful metaphor for clients who sell locally and think regionally.
We keep the studio small on purpose. Senior people stay on the work. We say no to projects that need a different kind of agency — pure performance media, heavy web development, corporate PR. We would rather refer you honestly than take a fee and deliver mediocrity.
Our clients are mostly Singapore SMEs, funded startups and regional brands entering the market. They come to us when the deck looks fine but the Instagram does not, when the homepage reads like three competitors with the logo swapped, or when a content calendar collapsed under its own ambition. We help them find one clear idea and build systems that ship — brand strategy, identity, copywriting, social content and creative campaigns under a signed scope of work.
We use AI-assisted tools to draft, organise and iterate faster — but a human team owns strategy, voice and final output. We do not guarantee reach, virality or sales. We do guarantee honest scoping, plain-language reporting and work that holds up on a phone screen.
Studio visits are by appointment, Monday to Friday 09:00–18:00 SGT, with Saturday slots when the calendar allows. Outram Park and Chinatown MRT stations are a short walk from Manhattan House.
Team
Who you work with
Creative direction
Jonah Teo
Identity, layout and art direction. Obsessed with how brands read at 375px width.
Editorial lead
Amira Hassan
Content systems, campaigns and the tone guides your team actually opens. Former magazine editor.
Visit the studio
151 Chin Swee Road, #09-04 Manhattan House, Singapore 169876. We meet clients by appointment — kopi downstairs, working session upstairs. Video calls work equally well for teams outside Singapore.
Phone: +65 6970 4295
Email: [email protected]