Work

Brands that found their line

A selection of illustrative studio projects — repositioning, launches, content systems and editorial campaigns. Names are anonymised; scenarios reflect the kind of brand and content work we take on for Singapore SMEs, startups and regional teams.

Marketing and brand outcomes depend on your product, market, budget and how recommendations are implemented. The stories below describe past-style engagements and are not promises of similar results. Reach, engagement and sales are never guaranteed.

F&B · Rebrand

A multi-outlet F&B group

A modern kopitiam group needed to sound like one brand across twelve outlets — not twelve slightly different shops. We rebuilt positioning around honest comfort without pretension, rewrote menu language, and shipped a social template system their outlet managers could actually use. Feed coherence went from scattered to recognisable within one quarter — results vary by location and execution.

Social content grid mockups on a porcelain workspace

Wellness · Launch

A local skincare startup

Launch campaign for a Singapore skincare line entering a crowded shelf. We named the ritual language, wrote packaging copy that reads at arm's length, and built a calm Instagram grid that does not look like every other clean-beauty account. First production run sold through in launch week — illustrative of a strong brief and product-market fit, not a guarantee for every launch.

Retail · Editorial

A home goods retailer

Seasonal lookbook and email editorial for a home goods label. Warm photography direction, precise product copy, and a newsletter format their team reuses every month. Open rates improved because the writing finally matched the quality of the products — email performance still depends on list quality and offer.

B2B · Narrative

A regional logistics operator

B2B repositioning for a freight operator tired of sounding like every other supply-chain brochure. We found a human angle — reliability as respect for someone's deadline — and rewrote their site, pitch deck and LinkedIn presence. Their sales team reported shorter explanation cycles on first calls; pipeline impact depends on sales follow-through.

Product packaging prototypes and label proofs on a studio table

F&B · Packaging

A bottled beverage line

Premium bottled kopi line for retail shelves. Naming, label hierarchy, back-panel story and launch social kit. The challenge was fitting a real origin story onto a 250ml label without clutter — we did it in twelve words on the front and a longer read on the inside flap.

Editorial content planning on a light desk with open laptop

Retainer · Content

A multi-location clinic group

Twelve-month content retainer for a dental group with five locations. Monthly editorial calendar, patient-friendly explainers, and tone guidelines that let clinic managers post without sounding corporate or casual in the wrong places. Compliance review built into the workflow — essential for regulated categories.

Want something similar for your brand? Start a brief — we will tell you if we are the right fit.

Your project could be next

Tell us what you are building. We reply within two working days.

Start a brand brief