FAQ
Questions we hear often
Straight answers about the studio, the name, how we work and what to expect when you get in touch. If yours is not here, write to [email protected].
ChinCrime is a name built from Chin Swee Road — the street where our studio sits at Manhattan House, #09-04. The "Crime" part is deliberate wordplay: it rhymes, it is memorable, and it makes people pause long enough to ask the question you are asking now. It is not a reference to criminal activity, true crime content, or anything sensational. We are a brand and content studio. We clarify this in our hero, footer, about page and terms because we would rather explain the name honestly than let assumptions sit. If the wordplay does not work for your organisation's vendor list, we understand — but we will not pretend the name means something else.
Founders and marketing leads at Singapore and regional brands — usually F&B, retail, wellness, professional services and B2B companies with a consumer-facing layer. You have something worth saying and a brand that is not yet saying it clearly. You value editorial quality over volume. You want a studio that writes and art-directs, not one that buys ads and calls it strategy.
Positioning sprints start around SGD 8,000. Full identity and launch packages range from SGD 18,000 to SGD 45,000 depending on scope. Retainers from SGD 4,500 per month with a three-month minimum. We quote after reading your brief — not from a rate card that ignores your actual needs. We will tell you if your budget and scope do not align before anyone wastes time on a pitch.
Strategy-only engagements: four to six weeks. Identity plus content system: eight to twelve weeks. Launch campaigns depend on channels and assets but typically six to ten weeks from kickoff to shipped materials. We build in review cycles and do not rush sign-off stages — the delay usually comes from client-side approvals, and we plan for that in the timeline.
Not as core services. We write and art-direct the brand layer — copy, identity direction, content systems, campaign creative. We partner with media buyers and developers when projects need them, and we can recommend trusted specialists. We would rather stay excellent at our lane than stretch into work we cannot senior-manage.
Yes, by appointment. We are at 151 Chin Swee Road, #09-04 Manhattan House, Singapore 169876. Working sessions in person are welcome; video calls work equally well for regional teams. Drop us a brief first so we know what we are meeting about.
A senior strategist reads it — not an intake bot. Within two working days you get a reply: either a few clarifying questions and a suggested scope, or an honest note that we are not the right fit with a referral if we have one. If we proceed, we send a proposal with deliverables, timeline, fees and payment schedule. Work starts on signed agreement and deposit.
On full payment, you own the final deliverables we create for you — logos, copy, guidelines and templates as specified in your contract. We retain the right to show the work in our portfolio unless you request confidentiality in writing. Process files, unused explorations and working drafts stay with us unless otherwise agreed. Full terms are in our Terms of Service.
Both. Design and PR agencies hire us for strategy and copy layers on pitch work and client delivery. Direct clients come to us when they want one studio accountable for the brand voice end to end. We are transparent about conflicts — we will not work on competing brands in the same category at the same time.